FIT FOR USE
In 2019 Cold Collaborative was commissioned to produce this brand film for Sitka Gear. It was directed & edited by Shannon Vandivier, Produced by Bowen Parrish. From GORE's Testing Labs to the hardwoods of Alberta, the Fanatic System takes the quest for silence to the next level by cutting the audible engagement distance with a deer in half. This is the Science of Sound.
Chris Derrick and Karl Miller compare the decibels between the old fanatic system, and the new fanatic system at Gore HQ in Elkton, Maryland
Approach
The 2 year long project began with first, understanding the HOW deer perceive sound. Then the team must determine the frequency ranges deer were optimized to hear. Finally, the team must create the materials that best reduced the determined frequencies.
A FILM BY COLD COLLABORATIVE
Directed by Shannon Vandivier Producer Bowen Parrish Cinematography by Shannon Vandivier & Brian Freeman
Production Company Cold Collaborative Edited by Shannon Vandivier