MATHEWS LIFT-X LAUNCH FILM

This dynamic film introduces the Mathews Lift X, the latest advancement in archery technology. Capturing both studio features and thrilling field footage, the Lift X launch film not only presents the technical prowess of the newest Mathews bow but also instills confidence in archers, heralding a new era in bow technology. This engaging narrative takes viewers behind the scenes at Mathews headquarters highlighting the culture of collaboration and creativity that fuels the Mathews family from factory to field.

Interwoven with a creative paper analogy, the film delves into the historical roots of the brand, showcasing iconic models like Halon and V3. Through cinematic visuals and archival footage, we celebrate the evolution of bows, emphasizing that while technology advances, the archer remains the key variable in performance. As we spotlight the Lift X’s cutting-edge features—such as Limb Shift Tech and customizable grips—the film illustrates how Mathews continues to empower archers with tools tailored to their unique styles.

Join us in this celebration of heritage, innovation, and the passion that drives Mathews forward in the archery community.

MATHEWS PRESENTS

Produced by Cold Collaborative

Directed by Shannon Vandivier

Cinematography Bowen Parrish, Nathan McBride, Shannon Vandivier, McCoy Patterson

Edited by Blake Campbell and Shannon Vandivier

Producer Katie Rose Gurkin